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“Contemporary design can complicate authorship. Who owns ideas?”

The Architect's Newspaper Publishes an Op‑ed by Signal Founder Mark Johnson

How does one design firm differ from all the others? We define ourselves by metrics like years of experience, size, geography, and focus. But we’re service providers; we attempt to do it all to make every client happy, to serve them and their community in every way we can. At the same time, there is strength in specialization.

When specialists complement each other, they can provide the client with more than the sum of their parts.




Read the piece